The day before the shoot I happened to be in the area and I stopped by to meet Kyle and Sheri, who together own Switters. Not long into our chat one of them says to me "Just so you know... we're pretty awkward in front of the camera."
The magazine's editor had already told me that he didn't care what direction I went as long as it didn't look like Mumford and Son's. In reply to their comment I said, "That's fine. We'll just lean into the awkward.
The next day I showed up holding one oversized tee-shirt.
"I'd like you both to put this on," I said.